label.m – the official hair care product of London Fashion Week – is an award-winning fashion-inspired range developed by professional stylists under the creative eye of a dynamic international Artistic Team led by Toni Mascolo and Sacha Mascolo-Tarbuck.

Their mission is to inspire and nurture creativity and individuality in professional stylists and clients around the world.

Concept salon

Hairsmiths is listed as a label.m concept salon, which means we bring all our knowledge and inspiration from this brand partnership to our salon and clients. Education, fashion, products and technology from this all encompassing brand that has training academies, international artistic teams, publications, events, super brand status, luxury hair care systems and a presence in our salon and enthusiasm daily. Hairsmiths is a unique and independent salon with the added bonus of great affiliations!


Our founder Deb Dominic was awarded the label.m Product Expert of the Year 2016/17 for her exemplary work as a brand ambassador for the company. This was achieved through her tireless work in session & editorial, published articles, London Fashion Week art team work, educational events, show coordinating for events, salon management and social media presence. Her ongoing work as a label.m Product Expert has led to stage work at the London Hair Academy and Deb was greatly honoured to shoot the international label.m campaign alongside label.m founder Sacha Mascolo-Tarbuck and her team.

Training & Education

At Hairsmiths we strongly believe that education is the solid foundation on which knowledge is built. We pride ourselves on our ongoing programme of educational sessions and seminars. Our stylists/technicians receive ongoing training so that they also pass on the knowledge to the next generation. We not only train our staff and contemporaries but also our clients too; we believe in sharing our know-how to enable you to fully understand and manage your hair. Knowledge is power!

London Fashion Week & label.m

label.m has been at the heart of London Fashion week for over a decade, not only as the official hair care sponsor, but also with their session teams working backstage to create amazing catwalk looks. Our founder Deb is proud to be part of the backstage team and has worked numerous seasons with them creating looks for some of the world’s most celebrated designers.